Tinext

Established in 1993, Tinext provides market-leading information management tools and software to help businesses achieve their strategic goals. Tinext offers its customers enterprise-grade solutions for Web content management (WCM), enterprise search, e-commerce and email marketing. These solutions may be deployed on-site or under a Software as a Service (SaaS) model, and Tinext also operates its own data center in Switzerland. Key clients include Whirlpool Europe, the City of Lugano, Banca della Svizzera Italiana, Banca Dello Stato del Cantone Ticino, Aziende Industriali Lugano, Royal Caribbean Cruises and the Scuola Universitaria Professionale della Svizzera Italiana (SUPSI).

Our partnership with Magnolia goes beyond displaying a partner badge on our collateral. As a Magnolia Premium Partner, Tinext is in direct contact with the product development from a technical and marketing perspective.

Stefano Zoia, Vice President, Tinext SA

Partnership with Magnolia

Tinext has been a Magnolia partner since early 2009, and has implemented more than 10 projects using Magnolia in 2010. Tinext developers are active contributors to the Magnolia community, participating in the online forums and mailing lists. Tinext is also actively using the Magnolia Standard Templating Kit (STK) to deliver its projects in a timely and efficient manner.

Tinext chose Magnolia as its partner after a long and exhaustive evaluation of professional Web content management solutions. The key reasons for choosing Magnolia as a partner over competing alternatives were:

• Magnolia's use of the Java platform, which addresses the reliability, security and scalability concerns of large enterprises
• Magnolia's simple and user-friendly editing interface for content authors
• Magnolia's SEO implementation, which is superior to other products
• Magnolia's open development process, which encourages collaboration and innovation
• Growing recognition and awareness of Magnolia among businesses

Magnolia Expertise

Serving customers in both Italy and Switzerland, Tinext operates in multiple verticals and industries, including the finance, travel and leisure, education and retail sectors. With more than 15 years of experience in the field, its developers are capable of handling the most complex Web content management implementations.

Tinext has significant expertise in developing custom solutions built on Magnolia architecture, and offers its clients expert consultancy in Magnolia design, development and optimization. Tinext operates its own data center to meet the security and reliability needs of its large enterprise customers, and also provides a choice of Software as a Service (SaaS) solutions.

One of Tinext's most well-known projects is the implementation of Ticino.ch, the reference site for tourism information in and around the Ticino region in Switzerland. Ticinoinfo SA, which owns the site, needed to support new features such as personalization and social networking feeds. Tinext was able to accomplish these goals with an implementation based on Magnolia CMS.

Benefits of the Partnership

Tinext has seen direct business benefits from its partnership with Magnolia since 2009.

• As a certified Magnolia partner, Tinext has benefited from the rising public profile of Magnolia as the "CMS of choice" for enterprise customers in Switzerland and Italy. Tinext has executed more than 10 Magnolia-based projects in 2010, and continues to see a steady inflow of new customers who are interested in leveraging Tinext's expertise in deploying and customizing Magnolia for strategic business value.
• Tinext has been able to work directly with the Magnolia team to solve technical problems that it faces in solution deployment. This direct access to Magnolia’s engineering expertise is of critical importance to Tinext in its business operations. Tinext has also been able to collaborate with Magnolia on the development of new features to meet special client requirements.

Magnolia has been very pleased to work with Tinext on a variety of different projects over the last year. Through this partnership, we have been able to bring Magnolia to new clients across Switzerland and Italy, gaining valuable insight into customer needs and ensuring that our product roadmap takes account of those needs. We look forward to continuing and developing our relationship with Tinext throughout the next phase of our growth.

Boris Kraft, CTO, Magnolia

Magnolia Partner	Tinext SA www.tinext.com
Geographic Reach	Switzerland, Italy and international projects
Number of realized Magnolia Projects	>15
Case Studies	Ticino.ch