Campbell-Ewald work to energize the U.S. Navy’s web recruitingMagnolia CMS Issues Major Case Study on Navy.com

Magnolia, the open source content management vendor that delivers simplicity on an enterprise scale, today announced publication of a major case study detailing how Magnolia CMS was employed to help energize the U.S. Navy’s web recruiting.

C-E (Campbell-Ewald), one of the nation’s largest advertising, direct and digital communications agencies, redesigned Navy.com to be more interactive, more responsive to user needs, and better integrated with Facebook, YouTube, Twitter, and other social media networks and communities. The new site supporting the new “America*s Navy” brand, now runs on Magnolia CMS Enterprise Edition with Magnolia STK and Blossom, Magnolia's instant Spring integration.

Previously, Navy.com was 400+ pages of XHTML and JSP code meaning even the slightest change was laborious and time consuming. We knew, in the redesign, this process had to become more streamlined as providing our target audience with ‘evergreen content’, and being able to update the site in near real-time was a critical factor in a successful redesign.

Jason Macemore, Digital Experience Planner, C-E

C-E efforts continue to help the Navy achieve recruiting mission objectives, including a record 111 straight months of meeting General Enlistment recruitment goals. In 2009, Navy.com helped process approximately 600,000 leads and deliver more than 55,000 Naval recruits.

Magnolia is a great system to work in. We can input content within the templates, design/format the content on each page to best show it off without multiple rounds between designers and developers. It gives us the freedom to create within an easy to use interface and a time efficient process.

Mary Broedell, Senior Multi Media Art Director, C-E

The manner in which video, photography, and graphic assets are integrated into Magnolia and made available to the visitor allows for a robust and informative experience. So much so that average time on the site is 11 minutes; video consumption is extensive, while page views are down – not a bad thing as the site redesign, via Magnolia, now provides sought after information in a more immediately findable manner.

Joe Gaulzetti, Group Management Supervisor, C-E

Navy.com case study available online

The Navy.com case study is available for immediate viewing and download at http://www.magnolia-cms.com/us-navy.

About C-E

C-E (Campbell-Ewald) is one of the nation’s largest advertising, direct and digital communications agencies, that provides clients with game-changing solutions across the full communications landscape. With nearly 200 digital specialists specializing in interactive and new media solutions, C-E’s extensive expertise ranges from web and mobile application architecture and development, to social media insights and monitoring, to creative concepts and development. C-E’s holistic approach to digital strategy and implementation focuses on user-centered design. The company has developed smart, provocative, award-winning digital work for clients including Alltel, Chevrolet, and the U.S. Navy, and has successfully integrated Magnolia into client solutions including Navy.com.

About Magnolia Americas Inc.

Magnolia Americas, Inc. is a wholly-owned subsidiary of Magnolia International Ltd, whose open source content management system delivers simplicity on an enterprise scale. Its outstanding combination of ease-of-use with a flexible, standards-based Java architecture has led to its adoption by enterprises and governments throughout the world, including ING, JBoss.org, Johnson & Johnson, Lloyds TSB, Sony, Seat, Unilever, and the US Department of Defense. To find out more about Magnolia, including service, support, implementation, consulting, training, and our international network of qualified partners, please visit www.magnolia-cms.com.

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