Magnolia CMS and Aperto Win Largest Media Group in the Middle East

MBC Group (Middle East Broadcasting Center) awards Magnolia and Aperto contract for extensive portal relaunch. The open-source CMS Magnolia will replace Vignette / OpenText as the new content management system.

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MBC Group (Middle East Broadcasting Center)

The largest media conglomerate in the Middle East, Dubai-based MBC (Middle East Broadcasting Center), is set to redesign its web portals. The objective is to offer MBC’s 165 million viewers easier access to current, attractively presented information. For this purpose, a special focus will be placed on the simplification and improvement of editorial processes. Initially, CMS vendors were invited to the pitch. The contract was awarded jointly to the Swiss CMS provider Magnolia and the Berlin-based agency Aperto. Aperto is a Magnolia premium partner and is specialised in developing complex company portals in particularly user-friendly style.

MBC chose Magnolia for its ability to cover all of the demanding editorial requirements for the entire Group- operated web portals and their users. The commercial open source approach pursued by Magnolia has a big advantage which enables MBC to enjoy all the benefits of proprietary software, yet act independently and flexible in accordance with their own needs.

We are delighted to have won over the media giant MBC, one of the most widely-known companies in the Pan-Arab world, as our new customer. MBC makes considerable demands in terms of user friendliness, flexibility, scalabilty, speed and costs, all of which are met fully and perfectly by our Magnolia CMS. Thanks to its integrated Best Practice Module, Magnolia facilitates a crucial reduction of turnaround times and project-related risks, while enabling 100% customisations.

Pascal Mangold, Chief Executive Officer and co-founder of Magnolia

Dubai is well-known for its demanding large-scale projects. Only the best companies worldwide are invited to showcase their capabilities. Bearing this in mind, we are particularly proud of having been able to partner up with the biggest media group in the Middle East as a result of our creative work. We are very much looking forward to working with MBC.

Kai Grossmann, Member of the Executive Board at Aperto

About Magnolia

Magnolia is the Open Source content management system that delivers simplicity on an enterprise scale. Its outstanding combination of ease-of-use with a flexible, standards-based Java architecture has attracted enterprise customers including: ING, JBoss.org, Johnson & Johnson, Lloyds TSB, Sony, Seat, Unilever and The US Department of Defense. Magnolia is used by governments and leading FORTUNE 500 enterprises, and in more than 100 countries on all continents of the world.

Magnolia International Ltd. is the creator of both the Open Source Community Edition and its Enterprise Licensed Editions of the Magnolia CMS. Full global service, support, implementation, consulting and training for enterprise clients are delivered by Magnolia together with its international network of qualified partners. Find out more about Magnolia at: www.magnolia-cms.com.

About Aperto Group

The Aperto Group is an independent, owner-manager-run agency with over 200 members of staff at its two bases Berlin and Beijing. Gathered under one roof are all communications disciplines so as to be able to meet the demand for integrated solutions. In the process, the service provider, winner of many national and international awards, combines state-of-the-art technological appliances with a high degree of user-friendliness. The agency group looks after customers such as Siemens, Volkswagen, BMW, EADS, Coca-Cola, SONY, Migros and the German Federal Foreign Office.  For further information, please visit www.aperto.com.

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