Search Engine Optimization with Magnolia CMSCMS SEO

This CMS SEO Tech Brief shows how to apply search engine optimization (SEO) to enterprise websites by employing best practices together with Magnolia CMS. We take key SEO best practice methodology and address it with various Magnolia features.

The purpose of SEO is to enhance the volume and quality of traffic directed to a website via search engine results. Search engines aim to provide users with the most relevant results, while webmasters attempt to tweak their sites in order to move it up in the rankings and attract profitable, organic traffic. SEO began in the early 1990s, and quickly degenerated into a tug of war between search engines and webmasters. For each new weighting factor introduced by the engines, crafty webmasters invented means to circumvent it. As a result, many undeserving sites achieved high rank at the expense of great sites providing valuable information. The Web became cluttered with content designed to satisfy the engines as opposed to users.

Today, SEO is practiced in a more cooperative environment in which search engines provide advice to webmasters. The engines will probably never fully disclose the algorithms that drive their crawlers, but the fundamentals of SEO are firmly established.

Google is the dominant player, with more than 80% of the search market, followed by Bing, Yahoo, AOL and Ask, according to the findings of statowl.com.

Magnolia CMS SEO Support

Learn how Magnolia can help optimize your site with the following CMS SEO best practices:

• Creating W3C compliant code
• Providing a sitemap
• Enabling secure crawler access
• Creating search-friendly URLs
• Providing a shallow site architecture
• Inserting HTML links
• Preventing broken links
• Categorizing content
• Redirecting traffic
• Optimizing images
• Managing multi-language and multi-regional sites
• Inserting keywords in page titles and description meta elements
• Enhancing your site's link popularity
• Attracting visitors to your site