Travel & Tourism
Your website faces tough competition from the large number of comparison sites and requires clear differentiation in order to win over today's web-savvy customers. As your business depends highly, if not entirely on the site for revenue, unavailability or security compromises are simply not an option.
You need to integrate content from multiple databases and web feeds to provide the tools for visitors to research, plan and purchase travel online, at any time and on any device. Additionally, your web authors require a flexible and easy-to-use CMS to quickly and regularly create innovative content.
Benefits of Magnolia CMS for travel and tourism organizations
Simple, dynamic data integration
Magnolia's high extensibility makes integration with other frameworks a snap. The following are examples of systems which have already been integrated into Magnolia travel and tourism sites.
- Analytics
- Maps
- Payment (credit card and bank transfer)
- Mid-office sales application for email generation
- Social media & online forums
- Flight, hotel and car rental booking systems
- Exchange rates
- Travel guides
- Affiliate programs
Multi-site, multilingual
Manage any number of sites from one central version. Regional and language variations can be automatically updated by having simple template differences, so that content can be created in one site and instantly rendered in its various formats elsewhere.
Enterprise scale availability
Magnolia has been built to enterprise requirements regarding availability. For your site this means faster and more reliable performance. More importantly, it means your customers will always be able to book their travel or access the content they want.
Need for speed
Magnolia offers content compression in order to reduce its size during transfer and advanced caching to minimize load. Further optimization is available during install and configuration. This all means a faster page load time, therefore better user experience and higher search engine ranking.
(SEO) Search engine optimization
Magnolia automatically generates search-engine friendly URLs, sitemaps and is designed to help pages load quicker. Authors can be prompted to add valuable meta data to each and every page and content can easily be categorized to support discovery by interest with keywords. Landing pages are also a piece of cake to create, driving even more traffic to your site.
Reduced risk
Magnolia is developed in Open-Source, which means we have nothing to hide. While proprietary vendors do not publish their code, Magnolia can be freely examined by all. We believe the 'many eyes' approach makes Magnolia stronger, which is thanks to a large community of contributors who help us make the product and ultimately your users' data, even more secure.
Ease of use
The simplicity of Magnolia's user interface means that creating and modifying content can be done by anyone with little or even no training. This drastically reduces the time needed to create and publish content, which is multiplied across the number of CMS users. The more users, the higher the savings!
Templating for simplicity & time saving
Magnolia's templating kit is a best-practice framework that allows quick design updates of production-ready page templates and sites. Create your sites, microsites and campaigns with minimal effort, speed up production and ensure best practice.
Selected travel & tourism clients and case studies
- Thomas Cook
- Ticket Leisure Travel
- Ticino info
- Royal Caribbean Cruises
- Travel.com.au
- South Tyrol Marketing
- Hotetec.com
- De Vere Hotels and Leisure
Tourist Portal Ticino.ch Joins the Social Web
In order to better accomplish its goals, ticinoinfo decided to upgrade its existing Web site to support new features such as personalization and social networking feeds.
Their long-time technological partner, Tinext SA, implemented the new site using Magnolia CMS. read on Tourist Portal Ticino.ch Joins the Social Web
Ticket Defends its Position as the Pre-eminent Scandinavian Travel Agency with Magnolia CMS
Ticket Leisure Travel (Ticket) is one of the largest travel agencies in Scandinavia, but in 2007, it was facing stiff competition from emerging price comparison Web sites. To maintain its market position, it needed to differentiate itself from the pack while still offering customers high quality and innovative service. read on Ticket Defends its Position as the Pre-eminent Scandinavian Travel Agency with Magnolia CMS
Magnolia’s ease-of-use has enabled our staff to quickly bring new promotions and products to market, while its ease of integration has allowed us to take our online competitors on and match them, feature for feature, while beating them on price and variety due to our industry network.
Katarina Sjögren Petrini, Vice President, Ticket Leisure Travel
Magnolia CMS allows us to easily meet the specific customization needs of our clients. The integration of Social Network tools gives us the opportunity to merge structured and editorial content. The result speaks directly to actual and prospect tourists. It provides the information they need in a new multimedia, involving, and appealing experience.
Mattia Storni, Managing Director, ticinoinfo sa
Magnolia CMS