KTR + Magnolia
KTR uses Magnolia to enable customer-centric content
KTR Systems is a German manufacturer of clutches, brakes, cooling systems and hydraulic components for mechanical and plant engineering. The company has been based in Rheine, Westphalia, since the 1950s. They sell numerous standard products, but also produce around 20,000 new developments and variants every year, meaning they needed a content management solution that could easily integrate them all, while providing the best possible customer experience.
Challenges
- Managing a broad range of product variations
- Optimize lead generation
- Improving customer experience
- Creating a native portal
Benefits
- Seamless integration of all content across all channels
- Improved lead generation and conversion
- A new portal
- Scalable and independet systems for the future
“The new website creates a noticeable improvement in the services and usability of the website for visitors.”
