Butlin's + Magnolia
Butlin's digital transformation with Magnolia
Founded in 1936 by Billy Butlin, Butlin's is a well-known group of holiday resorts in the United Kingdom. The company’s aim is to provide affordable and enjoyable holidays for British families, making the UK short break accessible to all. During its long-term digital transformation journey, Butlin’s decided to upgrade its tech stack to a modern Digital Experience Platform (DXP) to increase the speed of digital experience delivery and achieve economies of scale, which is why they chose Magnolia.
Challenges
- Previous CMS offered limited extensibility
- Slow editing and publishing
- Long loading times
- Lack of personalization and optimization
Benefits
- New composable DXP
- Ease of use for marketers
- Content delivery
- Collaboration between developers and content authors
-0%
Bounce rate
+0%
Conversion to search
+0%
Conversion
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Industry
Country
“It's been game-changing in terms of managing our content. Already we can see the returns; the bounce rate has gone down 5%, and the conversion to search, which is a big metric for us that we track, has gone up 8%, and the biggie is that conversions have gone up by about 12%, and that is just by content rather than the booking engine.”
