The flexibility of Magnolia’s open source platform allowed Al Arabiya and Tinext to create a custom editorial dashboard built for journalists. The new workflow is tailored to the exact needs of Al Arabiya’s dynamic, non-linear editorial process. This ensures that wherever a story emerges, it gets instantly directed to all the relevant teams for any necessary additions, translations and checks.
Speed is essential for delivering online news - and stories no longer just stem from the editorial teams. Al Arabiya needed to be able to work off images and videos sent in from viewers' mobiles and events breaking on social media. Al Arabiya's video platform is integrated, so that videos go live immediately. Finally, the platform is also highly safe - an essential criterion for an organization that's constantly under attack.
Integrating multimedia tools
To compete in the modern online market, Al Arabiya has to deliver a full range of multimedia content, integrated with its existing TV broadcasting platform. Magnolia’s open-suite approach and the ease of integrating third-party systems was a key factor in the choice to implement Magnolia.
Al Arabiya was able to plug the news channel’s existing “Limelight” video platform into Magnolia, making it possible for online editors to publish new TV footage instantly on the website. The channel has also been free to select best-of-breed solutions for other areas, such as web analytics, digital/media asset management and CRM.
Fending off attacks
Al Arabiya works under a constant barrage of politically-motivated hacking attacks. Magnolia’s Enterprise Edition offers an open-source solution built on a solid enterprise Java foundation, fully supported and updated by the vendor. Magnolia uses partners for system integration, devoting its 60 own resources to product maintenance and development.